2016 Japanese Food & Restaurant Expo



Onsite registration is available on the day of the expo.

Pasadena Convention Center
300 E Green St., Pasadena, CA 91101

9:00 am - 4:00 pm
alcohol sampling ends at 3pm

Seminar Schedule

2015 Expo Photo Gallery

Medama Catalog

What is Japanese Food & Restaurant Expo?

Mutual Trading Japanese Food & Restaurant Expo is the largest showcase of Japanese food, alcohol beverage and restaurant supplies and is the principal meeting place for food-service professionals and suppliers.

Hosted annually in Los Angeles, and in New York, the expo attract thousands of food retailers, food-service business owners, trade professionals and chefs.

Is the Expo open to public?

Expo is not open to general public. This is strictly a trade show and is open to those in food-service businesses only.

Can I bring my kids to the Expo?

This is a trade show for professionals. No one under 18 will be allowed.

Is the parking free?

Attendees are responsible for own parking fees. Public parking is available near the event site. All day fees average $12.

Seminar Schedule:

■ Seminar Stage A

11:00 - 11:30
Shaking It Up with Shochu
by Jaymee Mandeville, Senior Portfolio Ambassador, Bacardi USA

12:00 - 12:30
Selling Sake in America
by Bob Bath MS, Professor of Wine & Beverage Studies, The Culinary Institute of America at Greystone

13:00 - 13:30
Sake: Mainstreaming Consumption
by Antony Moss MW, Director of Strategic Planning, Wine and Spirit Education Trust (WSET)

14:00 - 14:30
The King of Sake Rice, Yamadanishiki
by Takeyoshi Honda, Chairman, Honda Shouten


■ Seminar Stage B

10:30 - 11:00
The Lastest Trend in Food Health Regulations
by Akiko Tagawa, Principal, Quality F.A.C.T.S., LLC

11:30 - 12:00
ULTS: What No One Tells You About
by Yuki Okudaira, Director General, Japan Seafood Council

12:30 - 1:00
Hocho Service Center Presents: Knife Sharpening Lecture & Demonstration
by Misao Hirano, Tsukiji Masamoto

13:30 - 14:00
Miyazaki Gyu: The Secret & Many Uses of Melt-In-Your-Mouth Beef
by Nobuo FukudaJames Beard Award Winner, Chef & Owner, Teeter House

2015 Expo Photo Gallery

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