“Tori-aezu bi-ru” is a phrase commonly heard in a Japanese izakaya or restaurant. It literally means “I’ll start with a beer” and servers typically offer the big-name brand lager beers. By making an alternative response like “how about tori-aezu weizen?”, a server is now able to recommend a higher profit craft beer. Weizen has light and refreshing effervesce similar to a lager that is perfect for the first kampai.
To learn more about Weizen, CLICK HERE.