Expo Recap: What’s Hot

This year, the dynamic Japanese food and restaurant scene commanded attention, featuring a multitude of pioneering and diverse offerings. Innovations like Noritilla, Okuaizu Premium Natural Mineral Water, Kuramoto Ice, Miyako Plant-Based Gyoza, and Kewpie's Vegan Mayo exemplify a clear trend towards catering to a wide range of dietary preferences and nurturing culinary creativity. This underscores the opportunities for Japanese food industry businesses to embrace advancing innovations, to expand product offerings, and to stay attuned to the consumers’ evolving tastes and preferences to stay competitive.

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