November 1st is World Shochu Day—Redefine What’s Possible with Your Beer & Wine License
As guests look beyond the usual wine and cocktails, Shochu is emerging as the next sensation—clean, complex, and effortlessly modern. Now legally approved up to 24% ABV in California and New York, this centuries-old Japanese spirit is transforming beer-and-wine programs into distinctive, high-margin experiences.
Smooth yet layered, Shochu offers an elegant spectrum of flavors—barley’s nutty depth, rice’s purity, sweet potato’s boldness, and kokuto’s gentle sweetness. With its lower calories and versatility across cuisines, it’s the ultimate spirit for today’s health-conscious and flavor-driven diner. Priced at $12–$14 a glass, Shochu cocktails deliver impressive returns while elevating your beverage identity.
For forward-thinking operators, Shochu isn’t just another drink—it’s the new signature that defines innovation, authenticity, and modern Japanese hospitality.
👉 Read the full editorial here
Looking to update the bar menu?
Look no further—explore these award-winning Shochu and Spirits that are reshaping Japan’s distilled tradition for today’s global palate.
