The 33rd Mutual Trading Japanese Food & Restaurant Expo (JFRE) brought together 2,600 industry professionals at the Pasadena Convention Center, fostering connections and fresh ideas under the theme “Washin Denshin – Mindfulness for Harmony & Connections.” With over 140 exhibitor booths and a bustling Liquor Pavilion, attendees explored the latest trends in Japanese cuisine. Highlights included premium non-alcoholic beverages, sustainable packaging solutions, and live artisan demonstrations. Check out the full report here.
